Series editors: Lise Skov, University of Copenhagen
and Brian Moeran, Copenhagen Business School

ConsumAsiaN examines consumption in Asia–both the role of consumption in the formation of attitudes, experiences, lifestyles and social relations and the way in which consumption relates to the broader cultures and societies of which it is a part. The series is interdisciplinary in approach. The volumes in the series apply theoretical arguments frequently developed in Europe and America to non-western societies–both in order to analyze how consumption practices in Asia compare to those found elsewhere, and to develop new theories that match a specific Asian context.

Asian Food: The Global and the Local
edited by Katarzyna J. Cwiertka, with Boudewijn C. A. Walraven (2002)

Illustrating Asia: Comics, Humor Magazines, and Picture Books
by John Lent (2001)

Asian Media Productions
edited by Brian Moeran (2001)

Adult Manga: Culture and Power in Contemporary Japan
by Sharon Kinsella (2000; out of print)

Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers
by John McCreery (2000; out of print)

The Commercialized Crafts of Thailand: Hill Tribes and Lowland Villages
by Erik Cohen (2000)

Consuming Ethnicity and Nationalism: Asian Experiences
edited by Kosaku Yoshino (1999)

Staging Hong Kong: Gender and Performance in Transition
by Rozanna Lilley (1999)

Asian Department Stores
edited by Kerrie MacPherson (1998)

Australia and Asia: Cultural Transactions
edited by Maryanne Dever (1998)

Packaged Japaneseness: Weddings, Business and Brides
by Ofra Goldstein-Gidoni (1998)

A Japanese Advertising Agency: An Anthropology of Media and Markets
edited by Brian Moeran (1996)

Women, Media, and Consumption in Japan
edited by Lise Skov and Brian Moeran (1996)

Contemporary Japan and Popular Culture
edited by John Whittier Treat (1996)