Brewed in Japan: The Evolution of the Japanese Beer Industry
written by Jeffrey W. Alexander
2014 | 296 pages | illustrations
Paper | ISBN 978-0-8248-3953-6 | $30.00
Published in association with the University of British Columbia Press
For sale only in the U.S. and its dependencies
“The story Alexander tells is a fresh one, intersecting with important themes in Japan’s modern history (from the process of ‘borrowing’ from the West to the growth of the consumer economy) but novel and revealing at every turn. Brewed in Japan is a striking new addition to the field and engages with many of the most widely debated issues in Japanese economic and social history.” —William Tsutsui, author of Banking Policy in Japan: American Efforts at Reform during the Occupation
Featuring nearly 300 pages of text, dozens of photographs and period advertisements, and a vast bibliography, Brewed in Japan is both a close analysis of Japan’s leading brewing firms and a revealing look at the fascinating country in which they do business.